Answers to common questions about
launching a business online

IdentityCraft helps Australians launch a business properly online. We build professional websites and can also help set up the basics around it, like Google Business Profile and a Facebook presence, depending on the package you choose.

It’s ideal for new businesses that want to start clean and professional, as well as existing businesses that want to rebuild their online presence properly without agency pricing or long delays.

Yes. We’re based in Western Australia and work with clients across Australia. If your customers are in Australia, we can build a site and structure it around your service areas and suburbs.

Use the Contact page, choose a package, and send your details. We’ll review it and confirm the exact scope before anything begins.

Each package is designed around a clear outcome. Starter gets you online properly. Growth is a stronger build with more coverage. Higher packages can include launch assets like business cards and help with setup around Google and Facebook. If something you need is outside scope, we’ll tell you before starting.

Upfront. We don’t advertise bait pricing. If your request involves extra pages, complex features, or additional setup, we’ll quote it clearly before any work begins.

Yes, in the packages where business cards are included. We supply print-ready files you can take to any printer. If you want printing organised as well, ask and we’ll tell you what’s possible.

Maintenance is monthly. Website builds are typically paid as outlined on the Pricing page. If you have a special case, ask and we’ll tell you what options are available.

We can help with the setup, but ownership matters. Ideally, the profile is created under your Google account and you add us as a manager. That way you stay in control and Google sees it as a legitimate business setup.

Video verification must be done by the business owner or someone physically at the location. Google may ask you to show signage, the street, tools, access to the premises, or proof you operate from that location. We can guide you on what to film and how to improve your chances, but we cannot do the video ourselves unless we are physically there.

No. Google verification depends on your business type, location signals, and what Google requests at the time. What we can do is help you set it up correctly, avoid common mistakes, and guide you through the verification steps if Google requests more proof.

Not always. Some businesses can hide their address and set a service area instead. Google’s rules vary by business type, and they may still request proof that the business is real and operating. If you tell us your situation, we’ll advise the best approach.

Yes, where it’s included. The best approach is that you own the Facebook account and page, and we help create or optimise the business page under your control. That keeps it clean and avoids ownership issues later.

We can help with ad creative and setup depending on what you need, but paid advertising is a separate scope from the website build. If you want ads, tell us your goals and budget and we’ll recommend a sensible starting point.

That depends on the package. Some businesses only need a tight set of pages that convert well. Others need more coverage for services and locations. If you’re unsure, choose the package closest to your goal and we’ll confirm page scope with you before build starts.

We can refine and structure your content so it reads clean and professional, and so the page intent is clear. We don’t invent fake claims. If you provide the facts about your business, we shape it into strong copy.

Yes. Send what you have and we’ll format it properly. If images are too large, blurry, or low quality, we’ll let you know so the final site still looks sharp.

Yes. Mobile first is the default. Buttons, spacing, forms, and page layout are designed to be easy on phones and still look premium on desktop.

No. Nobody can guarantee a specific ranking because results depend on competition, location, industry, and ongoing activity. What we do guarantee is a clean build with strong structure, performance focus, and SEO best practice on page.

The foundations. Clean headings, clear page intent, sensible internal linking, metadata setup, performance best practice, and layouts designed to explain your services clearly to both visitors and search engines.

SEO isn’t instant. Some improvements show quickly, but stronger rankings usually take time and consistency. The goal is to launch with a strong base so your website can grow, rather than fighting technical issues later.

Yes, depending on your package. We focus on secure, reliable hosting that supports good speed and stable uptime for small business websites.

Yes. If you don’t have a domain yet, we can help register one. If you already own a domain, we can connect it to your website.

Yes, depending on the package and provider. We can help connect email to your domain and configure the records correctly so mail works reliably.

Usually, yes. If your hosting is slow or unreliable, we’ll recommend better options. If we deploy to your hosting, we’ll need access and a setup that supports the site properly.

It depends on the package and how quickly we receive your details (services, service areas, contact info, and any images). Once scope is confirmed, we’ll give you a clear timeline and keep it simple.

Business name, services, service areas/suburbs, contact details, and any branding you have. If you don’t have branding yet, we can still start clean and help you build it out over time.

Yes. You’ll review the website before launch and request changes. We keep it clear and manageable by confirming scope and what changes are included.

Yes. You should own your domain, Google account, and Facebook page. We can help set them up correctly and be added as a manager where needed. That keeps everything clean long term.

Yes. You can request edits anytime. If you’re on Maintenance, small changes are usually handled faster and more regularly.

If we host and maintain the site, diagnosing and fixing issues is usually quicker. If it’s on third-party hosting, we can still help, but we’ll need access and clear details of what’s happening.

We use practical anti-spam measures like honeypots, timing checks, CSRF protection, and server-side validation. If spam becomes an issue, we can step it up further.

We set up email sending properly to improve deliverability, often using SMTP where appropriate. Inbox filtering can still happen, so we also recommend checking junk/spam and using reliable mailbox settings.